While at PACTIV, I was asked by a client to help them with their logo. They didn't have anything other than a name and the interest in presenting the animal their product is filled with. Down Feathers.
These are the only initial sketches I did. The imagery of the duck, its parts, and in different positions resonated with me. Logos are more than Circles and Ellipses with a word inside, under, or through it... The Diving Duck caught my clients eye, and the rest is history. It is now the standalone tag/feature on their pillows.
From the initial idea of the diving duck, my client took things forward with a graphic designer who was much stronger than I was in Illustrator and fleshed out some excellent designs.
From the initial idea of the diving duck, my client took things forward with a graphic designer who was much stronger than I was in Illustrator and fleshed out some excellent designs.