Developing a long lasting Dental treat is a challenge in a marketplace that is overrun by low quality food, gimmicky marketing, and little to no efficacy to follow up their claims. Because of our size as an organization, we go big and put everything into our product launches.
Oral Care is more than just a treat with ridges. Each Canine, small, medium, and large, have a particular pallet and tooth structure. Along with those important aspects, the Human oral care market plays a pivotal role in shaping perceptions around Canine Oral Care.
When each Dog and Cat is a member of the family, then you will develop Empathy for how important they are to their families.
3D Printed Molds and Nozzles for some short production runs in Canada. I leveraged our in house 3D printing machines to reduce time to testing our Care & Treat items with consumer in focus groups. A lot of facility trips resulted in some keep insights.
Fresh off the extruder, Vinod is holding up some of the samples that we just made.
Denta-Flex is an alternative that reduces the amount of food used in production while also increasing the benefit to the pets teeth! More edges to gently scrape plaque off of teeth.
An alternative path was to incorporate PLAY into the experience. Many people throw their treats to their pets like a stick, these are designed to ROLL and engage the pet in another way.
Hand made prototypes using 3D printed molds and GREENIES after a bit of time in a microwave.
Shelf Set proposal for Dentastix, Tarter Twist, and DentaRing.
Along with a slew of other products I was also tasked with developing some mobile interactions using Augmented Reality. When I was a part of the Product Sensory & Design Team I developed a document for internal stakeholders to see what capabilities we offered to the business.